professional experience | community involvement | writing samples | media

(801) 413-3167 | michael@miverson.com

PROFESSIONAL EXPERIENCE

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Salt Lake County Office of Township Services
February 2015 - Present
Marketing/Communications Specialist

  • Generate and manage content for all social media outlets, including copy and graphics generation
  • Manage targeted social media advertising campaigns
  • Led internal overhaul of division website, including all copy, content, and usability
  • Direct six-member web team on issues of content development and prioritization
  • Act as community liaison, conducting outreach and public engagement

Nate Salazar for Salt Lake City Council
December 2014 - November 2015
Campaign Manager

  • Directed fundraising efforts, developed and executed budget
  • Managed media relations and community outreach, including social media and online presence
  • Developed ground strategy and directed strategic field plan
  • Managed all work for up to six staff members, directed focus, defined and pursued strategic goals

Young Democrats of Utah
April 2013 - June 2014
Communications Director

  • Designed and executed a statewide marketing plan and communications campaign focused on activating youth voters
  • Managed social media presence, developed advertising and marketing guidelines
  • Served as chair of communications committee, managed assignments, and directed focus
  • Served as a voting member of the executive board and helped design an overarching statewide master plan
  • Managed relations with media and elected officials, and directed lobbying efforts

Equality Utah
January 2014 - April 2014
Lead Field Organizer

  • Conduct community meetings across Northern Utah
  • Recruit and train volunteers for participation in Utah’s caucus system
  • Reach out to faith communities and other organizations to build coalitions

Erin Mendenhall for Salt Lake City Council
April 2013 - November 2013
Campaign Manager

  • Managed daily campaign tasks, including budgeting, accounting, fundraising, targeting, and candidate scheduling
  • Built and manage a comprehensive field plan
  • Designed and oversaw production of campaign literature
  • Maintained branding and media relations

Ben McAdams for Salt Lake County Mayor
January 2012 - November 2012
Regional Field Director

  • Managed the campaign’s west-side field office
  • Directed and oversaw all west-side volunteer efforts and voter outreach
  • Scheduled, organized, and staffed speaking opportunities with business leaders and community groups for Sen. McAdams
  • Maintained campaign website and social media profiles through convention period
  • Served on Mayor-elect McAdams’s transition team, interfacing with the county’s Department of Community Services

Ralph Becker for Salt Lake City Mayor
May 2011 - November 2011
Deputy Field Director

  • Organized volunteer efforts and voter outreach
  • Oversaw the distribution of over 500 lawn signs across the city in under a month
  • Organized a canvassing plan, and along with volunteers, canvassed over 90% of the city’s precincts
  • Oversaw and conducted volunteer recruitment, and assured campaign events were well-attended

Peter Corroon for Governor
January 2010 - November 2010
Communications Specialist

  • Wrote speeches, edited official documents, and helped the mayor prepare for gubernatorial debates
  • Compiled the daily media clips and distributed them to Mayor Corroon and other key members of the staff
  • Maintained the campaign’s official website and online newsfeed, as well as our social media outlets
  • Pitched press conferences and other events to media outlets
  • Conducted in-depth debate and opposition research

(801) 413-3167 | michael@miverson.com